Cause & Affect: Women Rule

Women Rule!

mpowering W

omen

eaders

cross

ectors

Social Action Campaign

Empower exceptional women

from

across sectors with the tools to implement

their

leadership

“dreams”

to positively impact their communities

and inspire millions of

women to heed the

call to lead

Clients and Partners

The Oprah Magazine

;

American

Express and The White House Project

The White House Project is an organization whose purpose is

to encourage involvement and increase roles of leadership

among women in all sectors of society, with particular

emphasis on political activism. The group's signature three-pronged program “Vote,

Run, Lead” has educated thousands of women about the potential for leadership

through a series of seminars including: “Go Vote,” which establishes the necessity of

voting and the importance of an informed public; “Go Run,” a training session about

political leadership and a demystification of the actual process of running for office;

and “Go Lead,” the cultivation of skills necessary to be an effective political leader,

including public speaking and debate.

Recognizing the potential of millions of impassioned

O, The Oprah Magazine

readers

as a group of individuals dedicated to making positive change within their own lives

and communities, Cause & Affect designed a powerful social action campaign building

on the reach of the magazine and the expertise of The White House Project. The

campaign was announced in the April 2008 issue of

O, The Oprah Magazine

and

featured a call to action inviting readers to apply for a leadership training program

developed exclusively for them by The White House Project. The response was

overwhelming, with over 3,000 applications received

;

judges selected 80 capable

women from the arenas of politics, business, philanthropy and community activism to

attend the training to be equipped with the tools to effectively lead and instigate

change. The winners completed the three-day training in June 2008, which was

underwritten by American Express, and included customized executive coaching

;

targeted communication, fundraising and leadership skills development and

participation in peer networks, with the ultimate purpose of each trainee developing

her own "Blueprint for Change." In addition to publishing an article on the training

and women’s leadership and activism in the October 2008 issue,

O, The Oprah

Magazine

follo

the progress of the trainees—capturing their struggles and their

successes—and report

back to the readership in subsequent issues. At the

conclusion

of the program, trainees, applicants and

O, The Oprah Magazine

readers

were

encouraged to join The White House Project's Add Women Leadership Network

order to provide an environment of continued purpose and passion for women in

positions of leadership.