Social Action Campaign: Activate domestic audiences to engage in a movement to reduce barriers to education for girls in developing countries Clients and Partners: The Documentary Group and Oscar- nominated director Richard Robbins, Paul Allen’s Vulcan Productions
founded by the core members of PJ Productions, the late Peter Jennings’ production company, and produces documentaries for television and both the feature film and educational markets. Vulcan Productions is an independent film production company founded by Paul Allen, cofounder of Microsoft, which finances and produces feature films, documentary projects and other innovative programming. The Documentary Group has partnered with Vulcan on the Girls’ Education Project, a compelling documentary that illuminates a groundbreaking method of tackling global poverty: the education of young girls. For this project, The Documentary Group has employed the research support of former national economic advisor and current director of the Center for Universal Education at the Council on Foreign Relations, Gene Sperling, and the assistance of organizations such as UNICEF and Save the Children. The Girls’ Education Project documentary, which will be distributed through both traditional and grassroots outlets, hopes not only to create awareness of the importance of girls’ education, but also offer an effective solution to those who are uncertain of how to solve the problem of global poverty. Featuring a series of vignettes in Asia, Sub-Saharan Africa and Latin America, this documentary aims to illuminate the unique struggles that girls in many developing nations face in gaining access to and completing primary and secondary schooling. The film will detail how education will improve women’s long-term productivity and well-being, as well as help place their children—the world’s future—on a similarly positive path. Cause & Affect delivered the strategic plan for a social action campaign in January 2009 which, in conjunction with the release of this film, will raise awareness on this issue in the United States and encourage citizens to affect change abroad. |
 | |  | |  | |  | |  | |  | |  |
| © Copyright 2009 by Cause & Affect. All Rights Reserved. |