Social Action Campaign: To inspire a movement to get America healthy by consuming more fruits and vegetables Clients and Partners: Reboot Media
Nearly Dead: Together with the film’s producers, Cause & Affect is exploring the potential for social impact and developing a strategy to build critical mass around Joe’s and Phil’s message: that we can take control of our health. |
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Overweight, on steroids and suffering from a debilitating autoimmune
disease, Joe Cross is at the end of his rope. With doctors unable to help
long-term, Joe turns to the only option left, the body’s ability to heal
itself. He trades in the junk food and hits the road with juicer and
generator in tow, vowing only to drink fresh fruit and vegetable juice for
the next 60 days. Across 3,000 miles Joe has one goal in mind: To get
off his pills and achieve a balanced lifestyle.
driver who suffers from the same rare condition. As Joe is recovering
his health, Phil begins his own epic journey to get well. What emerges is
nothing short of amazing – an inspiring tale of healing and human
connection.
disease, Joe Cross is at the end of his rope. With doctors unable to help
long-term, Joe turns to the only option left, the body’s ability to heal
itself. He trades in the junk food and hits the road with juicer and
generator in tow, vowing only to drink fresh fruit and vegetable juice for
the next 60 days. Across 3,000 miles Joe has one goal in mind: To get
off his pills and achieve a balanced lifestyle.
driver who suffers from the same rare condition. As Joe is recovering
his health, Phil begins his own epic journey to get well. What emerges is
nothing short of amazing – an inspiring tale of healing and human
connection.